Giving tickets away to fill a theatre is often referred to as
papering the house. It's a ploy often used on press nights because there's a much better atmosphere from a full house than from one that is half empty.
At lunchtime today I went for a quick run around the bay, followed by a speedy scarper into town with my friend Jaime to see the Wales v Argentina match. It was more like watching a training session than an international rugby fixture; very restrained but entertaIning none the less and, to be honest, half the enjoyement is to be had from being there at the stadium soaking up the atmosphere.
Jaime and I remarked on how empty it was there. I can't help thinking, wouldn't it be better if they gave away tickets to under subscribed matches (such as today's) at the Millennium Stadium in Cardiff rather than leave the place half empty? I really don't understand why they can't distribute some freebies to fill the place? Or am I missing something...?
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